I was reading about brand loyalty today. It's so hard to find now. Years before it was easy to have one choice, now in the day and age of having every choice, no one product keeps our attention long. We feel entitled to have the best. Every brand tries to offer everything the others do and they become more homogeneous. The differences stop mattering. They aren't significant.
Sadly I feel the same way about people and educations. We fight to be well rounded and good at everything. How does that help us? Employers seem to look for what makes us unique. That is just as important, if not more. You don't have to be right for every customer or every employer. You'll attract better ones if you stand for what you believe in and are unique. It's a risk, but why fight to be average?
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